The Prison of Our Own Making: Rethinking Enshittification
We blame “enshittification” on greedy MBAs or careless executives, but that is a convenient myth. The truth is more tragic: platforms collapse under the weight of their own architecture. Code ossifies, contracts calcify, metrics devour meaning. What begins as negligence hardens into gross negligence. When awareness dawns and leaders still choose to look away, it becomes willful ignorance. Persist long enough, and willful ignorance turns to malice.
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